Safari Diamond dares to be different in the face of an industry still tightly wound in mystery, controlled by an elite few, and troubled with corruption, price inflation and exploitation of natural and human resources:

• We are a "vertical industry" company – controlling every step and detail of the process from the moment your diamond leaves the Earth until it is placed in your hands, ready to become your own prized heirloom.
• We have never engaged in slave or indentured labor, dealt in political scandal, or engaged in black market or "conflict diamond" trade. Every person in the Safari Diamond family – from miner to exporter to cutter – is employed and paid directly by our company. Many of Safari Diamond’s employees and their families have received personal help and aid from "Diamond Drew", and know him on a first name basis.
• We work closely with the West African governments and other diamond mine and business operators to continually improve working conditions, environmental practices and standard of living. A significant portion of Safari Diamond profits is donated directly back to charitable organizations and its people and given in the form of supplies and aid. We believe in giving back to the communities and towns in which we live and work.
• We believe in educating our clients about diamonds and how to determine their quality and worth. We believe in truth telling, not smoke-and-mirrors marketing.
• We stand proudly behind the quality, history and value of our diamonds and jewelry – and we have all of the documentation to prove it. Every gem purchased from our company is GIA, EGL USA, or HRD certified, contains Journey Documentation detailing its origins and history, and is priced directly off the industry-standard Rapaport® report.
• Because there are no hidden markups in our diamond mining and manufacturing process, we believe in passing along that savings to our customers. We believe our retail customers deserve to own their own beautiful diamonds at the same prices the industry’s top dealers and jewelers enjoy.
• We believe in the experience and emotional bond involved in choosing and buying a diamond for a loved one. We reject the mass-market Walmart diamond buying mentality. We are a personal company that deals with you one-on-one to help you find your personal heirloom.
• We are so confident in our diamonds and jewelry and your satisfaction, we offer a lifetime guarantee policy unprecedented in the industry. Click here to discover more.